For the ultimate in picture quality, this TV pairs the brilliance of 4K clarity with the brightness, colour and detail of high dynamic range (HDR). Combined with 4K ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture that TV has ever been able to create, with brilliant highlights and fine detail.Enjoy smooth and sharp details even in fast-moving sequences with motion flow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences.